The Finer Details Club | Build a Detailing Business That Gives You Freedom

Real Results

Detailers Already
Scaling

From weekend side hustles to full-time income. These are all people I've worked with one to one, and it's the same material going into the membership.

★★★★★

£200 to £400 a detail

"I'd been detailing for two years and barely breaking even. Adam hopped on a call with me, completely changed my advertising strategy and sorted my pricing out properly. Within a month I was charging £400 a detail and booked three weeks ahead. I make so much more than I used to."

James

London

★★★★★

Over £1,500 every week

"The results have honestly been incredible. Adam got me set up on the Finer Details CRM and showed me how to package everything properly. My whole business runs through it now and I'm pulling in over £1,500 a week. I just wish I'd found him sooner."

Sarah

Manchester

★★★★★

Left his job in 6 months

"I hopped on a call with Adam and within six months I'd left my nine to five. He changed the way I get clients and got the CRM running my bookings and follow-ups. My Google profile and referrals now bring in more than my old salary ever did."

David

Birmingham

Inside The Finer Details Club

Everything You Get,
All in One Place

It's all part of the same membership. The complete masterclass on running and growing the business — and the hands-on detailing training to back it up. Plus daily access to me and a community of detailers building toward the same goal.

Join the Waitlist

01 The Business & Marketing Masterclass

Meta Ads That Convert

We build scroll-stopping Facebook and Instagram campaigns that fill your calendar with high-ticket details.

High-Converting Google Ads

Campaigns built around ceramic coating, paint correction and full details, so the right people find you first.

Local SEO & Visibility

Get found at the top when people search "mobile detailing near me" and win the local jobs going to someone else right now.

Google Business Profile

A fully optimised Google profile with the photos, reviews and posts that turn local searches into booked work.

A Website That Books Jobs

A conversion-first detailing website built to turn visitors into booked appointments, not just people having a look.

Know Your Numbers

Clear reporting so you always know what is working and exactly what every pound of ad spend brings back.

Daily Access to Me

I'm in the community every single day. Any question, any job you're unsure how to price or pitch, drop it in and I'll get back to you personally. No support tickets, no waiting.

Access to AI Tools

The AI tools and prompts I use to handle enquiries, write content, and run the admin side of the business, so you spend less time on your phone and more time earning.

02 The Detailing Craft Training

The hands-on skills that let you deliver work worth charging properly for. Step-by-step training across all three core disciplines.

EXTERIOR

Exterior Mastery

Get the fundamentals right, so every car leaves looking flawless and you never cut a corner that costs you later.

Safe wash technique that avoids swirls and marring
Decontamination, clay and chemical fallout removal
Drying, sealing and protection that actually lasts
The kit that's worth buying — and what's a waste of money

INTERIOR

Interior Mastery

Turn neglected, dirty interiors into showroom-fresh cabins that get the "it looks brand new" reaction every time.

Deep cleaning fabric, leather, plastics and glass
Stain, odour and pet-hair removal that works
Steam, extraction and the right products per surface
Finishing and dressing for a factory-fresh result

PAINT CORRECTION

Paint Correction

The high-value skill most detailers never master. Read paint, remove defects safely — and charge properly for it.

Reading paint, taking readings and assessing defects
Machine polishing — DA and rotary technique
Compounds, pads and refining to a flawless finish
Pricing correction work for the margins it deserves

03 Growing Your Social Media

Content is the cheapest lead source you'll ever have. I've built the account to 17,000 followers on TikTok off the back of detailing videos, and this is exactly how it was done.

The Roadmap

Your Path to a
£10k Month

A clear, realistic path from where you are now to a consistent five-figure month. This is the exact progression we coach you through inside the club.

Days 0–30 · Foundation

Get the work and the pricing right

Lock in your exterior, interior and finishing standards, set pricing that actually makes money, and get your first booked jobs through your warm network and local visibility.

Days 30–90 · £2k/Month

Hit your guarantee and build momentum

Turn on your lead systems — Google profile, local SEO and your first ads — and convert enquiries into a steady flow of booked work. This is where you hit £2,000 a month — and your guarantee.

Months 3–6 · Scaling Up

Add higher-value services & ad systems

Introduce paint correction and ceramic coating at proper margins, scale your Meta and Google ads, and layer in AI, SMS and follow-up systems so your calendar stays full without the chase.

Months 6+ · £10k Months

Systemise toward a real business

Automate the admin, sharpen your offers, and build the systems that take you to consistent £10k months — and the freedom to step back from the parts of the work you don't want to do.

Start Your Roadmap · Join the Waitlist

Build Your Own CRM

The System That
Changes Everything

This is the CRM I built to run my own business, and inside the membership I teach you to build your own. Not buy one, build one. Detailers who get this running properly tend to look like a different business within a few months.

Lead Management

Get Clients Without Chasing

Every enquiry from Google, Meta and referrals lands straight in your CRM. You can see who has messaged, who needs following up, and turn cold leads into booked jobs without living on your phone.

Job & Client Tracking

Track Everything in One Place

Every client, booking, job and invoice lives in one system. No more scribbled notes or lost messages. You always know exactly where your business stands and what is coming next.

Automations

It runs the admin so you don't have to

Booking confirmations, follow-ups, review requests and payment reminders all fire automatically in the background. Your CRM handles the busywork while you stay focused on the cars. No monthly software bill, because you own it.

↑ +358% in 12 months

£117,540

In a single year my revenue went from £25,650 to £117,540. Real money from a real detailing business, built on exactly what's taught inside the Finer Details Club.

The Founder

Not from a textbook,
but from real work.

Everything I built within the Finer Details Club comes from building my own detailing business from scratch. Real clients, real costs, real marketing. I've worked in direct partnership with main dealers and detailed cars for millionaires, footballers and serious collectors, so all of this is built on real, high-end work. Not theory, and not recycled advice from someone who has never done the work.

Made redundant, started over

A year or two ago I was made redundant from an insurance sales job that paid me very good money. Instead of chasing another desk job, I went the complete opposite way and started building a detailing business from the ground up.

Built the systems

I took what I'd learned about sales and systems and built my own CRM, lead generation and booking automations from scratch, while sharpening my detailing skills at the same time. I stopped working in the business and started working on it.

Now sharing everything

The Finer Details Club is everything I wish I had when I started, packaged so other detailers can skip the hard years and build properly from day one.

A few of the cars I've had the pleasure of working on:

What You'll Achieve

From Invisible
to In-Demand

This is where you end up. A business that runs on you, not on anyone else.

A diary that fills itself, not one you beg to fill

A live Google profile, referral engine, and ad setup running in the background. You stop chasing clients and start managing demand.

Prices that reflect your value, and the confidence to hold them

A proper pricing structure with tiered packages. You'll know exactly what to charge, why, and how to communicate it so clients say yes.

A business that looks and runs like a team, not a one-man band

Automated booking confirmations, follow-ups, review requests, and invoicing. Your customers get a premium experience. You get your evenings back.

No more relying on third parties to run your business

You'll own your ads, your bookings and your client list. No more paying agencies or hoping someone else keeps your diary full. The whole thing runs on you, the way it should.

Choose Your Path

No Sales Calls.
Just Results.

Pick where you want to start. The membership is the heart of it, and the other two are open right now while you wait.

Just so it's clear: the membership hasn't launched yet, so all you can do today is get your name on the list. The free email series and the startup guide are both available immediately.

Free

20-Day Email Series

One business tip per day for 20 days. Pricing, clients, automation. All actionable, and all free.

FREE

No card required

20 daily emails, one thing to act on each day
Covers pricing, acquisition and social media
No spam, unsubscribe any time
Instant access

Start Free

Takes 30 seconds to join

Not Open Yet

The Finer Details Club

The Membership

Everything in one place. Daily access to me, the full playbook, and a room of detailers all working toward the same goal.

Waitlist Open

Launching on Skool · pricing announced at launch

Full step-by-step masterclass — exterior, interior & paint correction
Pricing, sales, ads, AI, SMS & outreach systems
Daily access to me inside the community
Build your own CRM, start to finish
Growing your social media, the way I got to 17k
The roadmap to consistent £10k months
The startup guide included free to get you going
£2,000/month by day 90 — or your money back

Join the Waitlist

First on the list gets first access

Available Today

Startup Guide

7 chapters covering everything from your first client to scaling to full-time income. Included free in the membership, or grab it on its own right now.

£45

£9.50

One-time · Lifetime access

7 full chapters + bonus templates and scripts
Gear guide, pricing framework, client acquisition
Social media strategy that converts
Automation and systems walkthrough
UK tax and finance basics
90-day money-back guarantee

Get the Guide for £9.50

Instant digital access · 90-day guarantee

Questions

Anything You're
Wondering

The guide is for anyone running or starting a mobile detailing or home services business in the UK. Whether you're doing cars on weekends or trying to go full-time, it covers the setup, strategy and systems to get there.

Both. If you're new, the guide gives you the full setup from scratch. If you've been detailing for years but aren't earning what you should be, the pricing and acquisition chapters alone are worth many times the cost.

Most guides are written by people who made money selling guides, not from actually running a detailing business. Everything here comes from real UK clients, real costs, and real marketing that's working right now.

Not yet. Right now it's a waiting list and nothing else, so there's nothing to pay for and nothing to log into. It'll run on Skool when it opens. Everything you can see on this page has come from working with people one to one, and the membership is me packaging that same thing up so it isn't limited to the few who can book me directly.

Daily access to me inside the community, plus the full playbook on getting clients, running ads and local SEO. The hands-on detailing training across exterior, interior and paint correction. How to build your own CRM so your bookings, follow-ups and invoicing run themselves. How I grew to 17k followers on TikTok and turned that into booked work. And the startup guide included free.

Implement what's in the guide. If you genuinely don't feel it was worth it within 90 days, email us for a full refund. No questions, no conditions. At £9.50 you're risking less than a car wash at a petrol station.

No, and I'm not selling one. I teach you to build your own, so you own it outright and there's no monthly software bill attached to it. It's the same system I run my own business on.

Put your name down and you'll be first to get access when the doors open. No card, no commitment, and you can walk away when the email lands if it isn't for you. I'll be in touch before launch.

It's written from a UK context. Pricing, platforms and the tax chapter are UK-specific. The business principles around acquisition, packaging and systems apply anywhere in the world.

Turn Your Detailing
Skills Into a Business
That Gives You Freedom