The Finer Details Club | Build a Detailing Business That Gives You Freedom

Real Results

Detailers Already
Scaling

From weekend side hustles to full-time income. Here's what the system actually looks like in practice.

★★★★★

£200 to £400 a detail

"I'd been detailing for two years and barely breaking even. Adam hopped on a call with me, completely changed my advertising strategy and sorted my pricing out properly. Within a month I was charging £400 a detail and booked three weeks ahead. I make so much more than I used to."

James

London

★★★★★

Over £1,500 every week

"The results have honestly been incredible. Adam got me set up on the Finer Details CRM and showed me how to package everything properly. My whole business runs through it now and I'm pulling in over £1,500 a week. I just wish I'd found him sooner."

Sarah

Manchester

★★★★★

Left his job in 6 months

"I hopped on a call with Adam and within six months I'd left my nine to five. He changed the way I get clients and got the CRM running my bookings and follow-ups. My Google profile and referrals now bring in more than my old salary ever did."

David

Birmingham

Inside The Finer Details Club

Everything You Get,
All in One Place

It's all part of the same membership. The complete masterclass on running and growing the business — and the hands-on detailing training to back it up. Plus daily 1-on-1 access to me and a community of detailers building toward the same goal.

Join the Waitlist · £39.99/mo

01 The Business & Marketing Masterclass

Meta Ads That Convert

We build scroll-stopping Facebook and Instagram campaigns that fill your calendar with high-ticket details.

High-Converting Google Ads

Campaigns built around ceramic coating, paint correction and full details, so the right people find you first.

Local SEO & Visibility

Get found at the top when people search "mobile detailing near me" and win the local jobs going to someone else right now.

Google Business Profile

A fully optimised Google profile with the photos, reviews and posts that turn local searches into booked work.

A Website That Books Jobs

A conversion-first detailing website built to turn visitors into booked appointments, not just people having a look.

Know Your Numbers

Clear reporting so you always know what is working and exactly what every pound of ad spend brings back.

Daily 1-on-1 Access

I'm in the community every single day. Any question, any job you're unsure how to price or pitch, drop it in and I'll get back to you personally. No support tickets, no waiting.

Access to AI Tools

The AI tools and prompts I use to handle enquiries, write content, and run the admin side of the business, so you spend less time on your phone and more time earning.

02 The Detailing Craft Training

The hands-on skills that let you deliver work worth charging properly for. Step-by-step training across all three core disciplines.

EXTERIOR

Exterior Mastery

Get the fundamentals right, so every car leaves looking flawless and you never cut a corner that costs you later.

Safe wash technique that avoids swirls and marring
Decontamination, clay and chemical fallout removal
Drying, sealing and protection that actually lasts
The kit that's worth buying — and what's a waste of money

INTERIOR

Interior Mastery

Turn neglected, dirty interiors into showroom-fresh cabins that get the "it looks brand new" reaction every time.

Deep cleaning fabric, leather, plastics and glass
Stain, odour and pet-hair removal that works
Steam, extraction and the right products per surface
Finishing and dressing for a factory-fresh result

PAINT CORRECTION

Paint Correction

The high-value skill most detailers never master. Read paint, remove defects safely — and charge properly for it.

Reading paint, taking readings and assessing defects
Machine polishing — DA and rotary technique
Compounds, pads and refining to a flawless finish
Pricing correction work for the margins it deserves

Included · Content Guide

Build an audience that books you out

You also get my full content guide. I've generated millions of views and hundreds of thousands of likes from detailing content, and you'll get the exact way I film it, post it, and turn that attention into a steady stream of booked jobs.

The Roadmap

Your Path to a
£10k Month

A clear, realistic path from where you are now to a consistent five-figure month. This is the exact progression we coach you through inside the club.

Days 0–30 · Foundation

Get the work and the pricing right

Lock in your exterior, interior and finishing standards, set pricing that actually makes money, and get your first booked jobs through your warm network and local visibility.

Days 30–90 · £2k/Month

Hit your guarantee and build momentum

Turn on your lead systems — Google profile, local SEO and your first ads — and convert enquiries into a steady flow of booked work. This is where you hit £2,000 a month — and your guarantee.

Months 3–6 · Scaling Up

Add higher-value services & ad systems

Introduce paint correction and ceramic coating at proper margins, scale your Meta and Google ads, and layer in AI, SMS and follow-up systems so your calendar stays full without the chase.

Months 6+ · £10k Months

Systemise toward a real business

Automate the admin, sharpen your offers, and build the systems that take you to consistent £10k months — and the freedom to step back from the parts of the work you don't want to do.

Start Your Roadmap · Join the Waitlist

The Finer Details CRM

Take Your Business
to the Next Level

Get the Finer Details CRM from £59 a month. Leads, clients, jobs, invoicing and automations, all in one place. A separate add-on, available to anyone who wants the engine that runs a serious detailing business.

Get the CRM from £59/mo

Lead Management

Get Clients Without Chasing

Every enquiry from Google, Meta and referrals lands straight in your CRM. You can see who has messaged, who needs following up, and turn cold leads into booked jobs without living on your phone.

Job & Client Tracking

Track Everything in One Place

Every client, booking, job and invoice lives in one system. No more scribbled notes or lost messages. You always know exactly where your business stands and what is coming next.

Automations

It runs the admin so you don't have to

Booking confirmations, follow-ups, review requests and payment reminders all fire automatically in the background. The CRM handles the busywork while you stay focused on the cars.

↑ +358% in 12 months

£117,540

In a single year my revenue went from £25,650 to £117,540. Real money from a real detailing business, built on exactly what's taught inside the Finer Details Club.

The Founder

Not from a textbook,
but from real work.

Everything I built within the Finer Details Club comes from building my own detailing business from scratch. Real clients, real costs, real marketing. I've worked in direct partnership with main dealers and detailed cars for millionaires, footballers and serious collectors, so all of this is built on real, high-end work. Not theory, and not recycled advice from someone who has never done the work.

Made redundant, started over

A year or two ago I was made redundant from an insurance sales job that paid me very good money. Instead of chasing another desk job, I went the complete opposite way and started building a detailing business from the ground up.

Built the systems

I took what I'd learned about sales and systems and built my own CRM, lead generation and booking automations from scratch, while sharpening my detailing skills at the same time. I stopped working in the business and started working on it.

Now sharing everything

The Finer Details Club is everything I wish I had when I started, packaged so other detailers can skip the hard years and build properly from day one.

A few of the cars I've had the pleasure of working on:

What's Inside

The Guide Covers
Everything

7 chapters. Zero filler. The complete blueprint to go from where you are to fully booked, properly priced, and in demand.

Get the Guide for £9.50

Setup & Equipment

What you actually need to start, what can wait, and how to avoid wasting money on gear before you need it.

Building Your Brand

How to look professional from day one. Presence, positioning and first impressions that turn browsers into bookings.

Pricing & Packaging

Know your real costs, stop undercharging, and structure services so upsells happen naturally without feeling pushy.

Getting Clients

Google Business Profile, Meta ads, referral systems and local SEO. Every channel that actually works for a mobile detailer right now.

Social Media That Converts

How to film your details, what to post, and how to turn viewers into paying customers without spending all day on your phone.

Systems & Automation

Bookings, follow-ups, reviews, invoicing. Run your business like a professional from week one.

Tax, Finance & Scaling

Sole trader vs limited, expenses, and planning for growth. The basics every detailer running their own business needs to know.

Bonus: Templates & Scripts

Done-for-you message templates, quote scripts, follow-up sequences, and social captions. Copy, paste, send.

What You'll Achieve

From Invisible
to In-Demand

This is where you end up. A business that runs on you, not on anyone else.

A diary that fills itself, not one you beg to fill

A live Google profile, referral engine, and ad setup running in the background. You stop chasing clients and start managing demand.

Prices that reflect your value, and the confidence to hold them

A proper pricing structure with tiered packages. You'll know exactly what to charge, why, and how to communicate it so clients say yes.

A business that looks and runs like a team, not a one-man band

Automated booking confirmations, follow-ups, review requests, and invoicing. Your customers get a premium experience. You get your evenings back.

No more relying on third parties to run your business

You'll own your ads, your bookings and your client list. No more paying agencies or hoping someone else keeps your diary full. The whole thing runs on you, the way it should.

Choose Your Path

No Sales Calls.
Just Results.

Pick where you want to start. The community is the heart of it, with everything else available on its own if you'd rather.

Just so it's clear: the Community, the Guide, the free 20-day email series and the CRM are separate things. The CRM is not included in the community. Start with whichever one fits where you are right now.

Free

20-Day Email Series

One business tip per day for 20 days. Pricing, clients, automation. All actionable, and all free.

FREE

No card required

20 daily emails, one thing to act on each day
Covers pricing, acquisition and social media
No spam, unsubscribe any time
Instant access

Start Free

Takes 30 seconds to join

The Core Offer

The Finer Details Club

Community

Everything in one place. Daily access to me, the full playbook, and a community of detailers all working toward the same goal.

£39.99

Per month · Cancel any time

Full step-by-step masterclass — exterior, interior & paint correction
Pricing, sales, ads, AI, SMS & outreach systems
Daily 1-on-1 access to me inside Discord
The roadmap to consistent £10k months
Access to my AI tools and prompts
The startup guide included free to get you going
£2,000/month by day 90 — or your money back

Join the Waitlist

Launching on Discord · join the waitlist now

If You Want It Separately

Startup Guide

7 chapters covering everything from your first client to scaling to full-time income. Included free in the community, or grab it on its own.

£45

£9.50

One-time · Lifetime access

7 full chapters + bonus templates and scripts
Gear guide, pricing framework, client acquisition
Social media strategy that converts
Automation and systems walkthrough
UK tax and finance basics
90-day money-back guarantee

Get the Guide for £9.50

Instant digital access · 90-day guarantee

Separate Add-On · Not Included in the Community

The Detailing CRM

A fully built client management system. Leads, jobs, calendar, invoicing, automations and messaging. Built specifically for mobile detailers to run their own business. Available on its own for anyone who wants it.

£59/mo

Per month · Cancel any time

Get the CRM

Questions

Anything You're
Wondering

The guide is for anyone running or starting a mobile detailing or home services business in the UK. Whether you're doing cars on weekends or trying to go full-time, it covers the setup, strategy and systems to get there.

Both. If you're new, the guide gives you the full setup from scratch. If you've been detailing for years but aren't earning what you should be, the pricing and acquisition chapters alone are worth many times the cost.

Most guides are written by people who made money selling guides, not from actually running a detailing business. Everything here comes from real UK clients, real costs, and real marketing that's working right now.

Daily 1-on-1 access to me inside Discord, plus the full playbook on getting clients, running ads, local SEO, automating your business and building your own website and systems. You also get access to my AI tools and the startup guide is included free. It's everything in one place, alongside a community of detailers working toward the same goal.

Implement what's in the guide. If you genuinely don't feel it was worth it within 90 days, email us for a full refund. No questions, no conditions. At £9.50 you're risking less than a car wash at a petrol station.

No. The CRM is a separate add-on at £59/month for anyone who wants the full system to run their bookings, leads, invoicing and automations. The community at £39.99/month does include access to my AI tools, but the CRM is its own thing.

Join the waitlist and you'll be first to get access as spots open up. It's kept focused and quality-controlled, so it isn't a free-for-all. Get your name down now and I'll be in touch when your place is ready.

It's written from a UK context. Pricing, platforms and the tax chapter are UK-specific. The business principles around acquisition, packaging and systems apply anywhere in the world.

Turn Your Detailing
Skills Into a Business
That Gives You Freedom